Tag: social media influencer (SMI)

BIR now capable of tracking social media influencers’ earnings

BIR now capable of tracking social media influencers’ earnings

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Social media influencers of the Philippines who make a lot of money should be aware that the Bureau of Internal Revenue (BIR) now has methods to track their earnings online, according to a Manila Bulletin news report. As far as the BIR is concerned, the influencers cannot hide from them.

To put things in perspective, posted below is an excerpt from the Manila Bulletin news report. Some parts in boldface…

The Bureau of Internal Revenue (BIR) has cautioned social media influencers considering tax evasion, emphasizing that the agency has mechanisms to accurately ascertain the earnings of all individuals involved.

BIR Commissioner Romeo D. Lumagui Jr. said the bureau has various methods to effectively obtain and verify the actual earnings of influencers by collaborating with their online platform providers.

“If others think they can hide it, they’re mistaken. We have mechanisms in place to obtain information from these entities about their revenues, so we can access that data,” Lumagui told reporters on Wednesday, Jan. 24.

The BIR categorizes social media influencers as individuals who generate income from their digital posts, identifying them as self-employed individuals operating as sole proprietors.

Despite the BIR’s best efforts, there have been numerous reports indicating that many social media influencers have chosen to ignore the bureau’s requests for voluntary compliance with tax laws.

In 2021, the BIR launched a campagin to address tax non-compliance among influencers, targeting around 250 prominent social media personalities who were believed to have earned substantial incomes and received various benefits.

Under Revenue Memorandum Circular (RMC) No. 97-2021, influencers are required to pay their income and business tax obligations, including either a percentage tax or a value-added tax.

However, the BIR faced a setback after several influential figures promptly deactivated their social media accounts for various reasons following the issuance of RMC 97-2021.

Let me end this piece by asking you readers: What is your reaction to this recent development? Do you think it is good for the nation that social media influencers should be compelled to pay the BIR the tax on their respective online income? Do you think the local money making social media influencers will come up with new ways to avoid taxation? Do you think the affected social media influencers will somehow rebel against the government by posting subversive content with the 2025 national and local elections in mind?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

BIR targeting online sellers

BIR targeting online sellers

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If you have been engaging on selling items or services online, you should be aware that the Philippines’ authority on taxation the Bureau of Internal Revenue (BIR) is constantly watching you and it is seeking ways to tax you, according to a BusinessWorld news report. Already the BIR has been communicating with the e-commerce platforms.

To put things in perspective, posted below is an excerpt from the BusinessWorld news article. Some parts in boldface…

THE BUREAU of Internal Revenue (BIR) is looking to collect taxes from online sellers on e-commerce platforms more efficiently.

BIR Commissioner Romeo D. Lumagui said it is difficult to monitor taxes on individual online sellers on e-commerce platforms.

“We’re in constant communication with the platforms, because it’s a challenge to monitor. We’re thinking of ways to approach it because if we look at individual online sellers, it’s a bit difficult. It’s a challenge,” he told reporters on Thursday evening.

Mr. Lumagui said the BIR is prioritizing ways to better collect taxes from online sellers and other new platforms this year.

The pandemic forced many entrepreneurs to shift to online selling using e-commerce platforms like Shopee and Lazada, as well as social media platforms such as Facebook, Instagram and Tiktok.

As of 2022, the Department of Trade and Industry (DTI) estimated there are around two million entities doing business as online sellers.

In 2021, the digital economy contributed 9.6% to the country’s gross domestic product (GDP), or about P1.87 trillion. DigiPinas, the multi-sectoral initiative led by UBX Philippines Corp., earlier said the Philippine digital economy can grow to as much as $150 billion or about P8.3 trillion in the next decade.

Meanwhile, Mr. Lumagui said the BIR will tap social media influencers to help educate the public on the importance of paying taxes.

“They have reach and I think that one way of making people comply with tax obligations is to educate the people since tax is a very complicated topic not easy to understand,” he said, adding the BIR will schedule a dialogue with them.

Mr. Lumagui said the BIR will continue its efforts to collect taxes from social media influencers, since they’re earning income. He noted there are already some who are undergoing tax audits.

“What we want is to dialogue with them that these are your obligations as social media influencers, you’re earning from whatever you’re doing, so this is your responsibility as income earners,” he said.

The BIR said it collected around P44.6 billion worth of tax from online content creators and retail sales at the end of 2021.

Let me end this piece by asking you readers: What is your reaction to this recent development? If you have been selling products or services online for the last twelve months, do you think the BIR’s move with taxing your business will negatively affect Philippine e-commerce as a whole? Have you set aside enough money for potential taxation by the BIR? What is the one thing about online selling that made you stay away from selling through physical establishments like a store?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

Bureau of Internal Revenue (BIR) on the lookout for local vloggers who made millions of pesos

Bureau of Internal Revenue (BIR) on the lookout for local vloggers who made millions of pesos

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Are you a vlogger based here in the Philippines who made a lot of money recently? Be aware that the Bureau of Internal Revenue (BIR) is on the lookout for vloggers they might find taxable. The other day, it was reported by the Manila Bulletin that the BIR is paying close attention to a certain unidentified couple who allegedly earned between P50 million to P100 million (US$1 million to US$2 million based on the latest foreign exchange rates) that past few years and the deletion of their social media channel was seen to be a move to avoid taxation. It should be noted that the BIR launched a campaign focused on social media influencers or SMIs.

To put things in perspective, posted below is an excerpt from the Manila Bulletin article. Some parts in boldface…

A couple, who reportedly raked in multi-million pesos from video blogging (vlogging), abruptly deleted their social media channel in what the Bureau of Internal Revenue (BIR) officials believe to be an attempt to avoid paying taxes.

Based on the initial investigation of the BIR, the couple earned P50 to P100 million in the past two years which enabled them to buy luxury vehicles and built a mansion somewhere in Metro Manila.

BIR sources said the couple deleted their channel days after BIR Commissioner Caesar R. Dulay announced a crackdown against social media influencers (SMIs) who have been receiving earning huge sum of money from social media platforms like YouTube and Facebook by compelling them to pay taxes.

The couple, BIR officials said, had more than 11 million subscribers. The names of the pair were withheld pending the outcome of the investigation.

But the BIR said it will still run after the couple, saying deleting the social media channel will not excuse them from paying taxes.

Vloggers are classified as self-employed subject to 12 percent value-added tax if annual income is P3 million and more, eight percentage tax if less than the amount and tax exempt if not more than P250,000.

Dulay advised vloggers to be truthful in their income tax declaration to avoid facing tax evasion charges.

The article ended stating that social media influencers cannot hide their respective income because the “tax authorities of countries where the social media platforms are based are obligated to furnish the BIR with their salaries under a tax treaty agreement with the Philippines.”

For the newcomers reading this, the penalties for tax evasion has been updated this year in accordance to the Tax Reform for Acceleration and Inclusion (TRAIN) Act. A person found guilty of tax evasion, the financial penalty is now P500,000 to P10 million. Imprisonment will be 6 to 10 years.

In closing this piece, let me ask you readers: Do you believe that the BIR’s search for qualified vloggers or SMIs to tax is good for the Philippines? Do you believe that your favorite vloggers or SMIs have a legal obligation to pay taxes? Do you believe that the affected vloggers/SMIs will react by promoting/favoring the politicians or potential election candidates who oppose the current administration?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me at HavenorFantasy@twitter.com

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