Pickup Coffee, the popular homegrown coffee chain, is aiming to have around eight hundred stores by the end of 2026, according to a news article by the Philippine News Agency (PNA). Pickup Coffee first opened in 2022 and it now has roughly five hundred branches. It continues to attract customers who love coffee.
To put things in perspective, posted below is an excerpt from the PNA news article. Some parts in boldface…
Banking on Filipinos’ love for coffee along with more affordable offerings, an official of grab-and-go coffee chain Pickup Coffee expressed confidence for continued expansion amidst the current economic challenges.
To date, the brand has around 500 coffee kiosks around the country, mostly in Metro Manila, and about a hundred stores in Mexico City.
The goal is to have around 800 stores by end-2026, Diego Lorenzo, Pickup Coffee chief executive officer and cofounder said in an interview Tuesday night.
The company is now open to franchising, with an initial investment of PHP2 million for the coffee truck’s stock, equipment and construction.
Lorenzo said they plan to open as many as 200 more company-owned stores nationwide this year, with the focus on Northern Luzon, Visayas and Mindanao.
He said they cater to people from all walks of life, from those who can afford high-end brands but are open to cheaper options with quality offerings, to those in the C and D levels.
“The more accessible you are, the faster you will grow,” he said.
The brand has received capital from venture capitalists and Lorenzo said this is a sign of the brand’s potential to post stronger growth going forward.
Rami Chahwan, president of Pickup Coffee, said franchising will complement the existing branches, citing lessons learned over the last 48 months.
He said they have piloted 10 franchise stores over the last three months to ensure they can efficiently cater to more units once this bid is in full bloom.
Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the quality of drinks and services of Pickup Coffee will be well maintained as the franchising of their business happens? Do you think Pickup Coffee will be able to grow even as the economy of the Philippines slows down? Do you think only a recession would stop Pickup Coffee’s growth? If you consumed coffee from Pickup Coffee, what can you say about the taste and quality of what was served to you?
You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.
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