Social media influencers of the Philippines who make a lot of money should be aware that the Bureau of Internal Revenue (BIR) now has methods to track their earnings online, according to a Manila Bulletin news report. As far as the BIR is concerned, the influencers cannot hide from them.
To put things in perspective, posted below is an excerpt from the Manila Bulletin news report. Some parts in boldface…
The Bureau of Internal Revenue (BIR) has cautioned social media influencers considering tax evasion, emphasizing that the agency has mechanisms to accurately ascertain the earnings of all individuals involved.
BIR Commissioner Romeo D. Lumagui Jr. said the bureau has various methods to effectively obtain and verify the actual earnings of influencers by collaborating with their online platform providers.
“If others think they can hide it, they’re mistaken. We have mechanisms in place to obtain information from these entities about their revenues, so we can access that data,” Lumagui told reporters on Wednesday, Jan. 24.
The BIR categorizes social media influencers as individuals who generate income from their digital posts, identifying them as self-employed individuals operating as sole proprietors.
Despite the BIR’s best efforts, there have been numerous reports indicating that many social media influencers have chosen to ignore the bureau’s requests for voluntary compliance with tax laws.
In 2021, the BIR launched a campagin to address tax non-compliance among influencers, targeting around 250 prominent social media personalities who were believed to have earned substantial incomes and received various benefits.
Under Revenue Memorandum Circular (RMC) No. 97-2021, influencers are required to pay their income and business tax obligations, including either a percentage tax or a value-added tax.
However, the BIR faced a setback after several influential figures promptly deactivated their social media accounts for various reasons following the issuance of RMC 97-2021.
Let me end this piece by asking you readers: What is your reaction to this recent development? Do you think it is good for the nation that social media influencers should be compelled to pay the BIR the tax on their respective online income? Do you think the local money making social media influencers will come up with new ways to avoid taxation? Do you think the affected social media influencers will somehow rebel against the government by posting subversive content with the 2025 national and local elections in mind?
You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.
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