SONAK Group, the company that manages established brands like ASICS, Onitsuka Tiger, ABC-MART Grand Stage, Molten, Mikasa, and Bullpadel, has secured a lot along Spectrum Midway in Filinvest City for the establishment of their new headquarters in Alabang, according to a news report by the Daily Tribune and details from the company’s social media post.
SONAK Group stated: “As we build our new home in Filinvest City, we look forward to creating spaces that bring people together and reflect SONAK’s continued pursuit of excellence, innovation, and sustainable growth.”
To put things in perspective, posted below is an excerpt from the news report of the Daily Tribune. Some parts in boldface…
Filinvest City continues to cement its position as Metro South’s premier business hub with the opening of SONAK Group’s new headquarters along Spectrum Midway, a move that underscores the township’s growing appeal to both regional and multinational enterprises.
From its humble beginnings as a local merchant to becoming a regional powerhouse in sports and active lifestyle retail, SONAK Group now joins the expanding list of companies driving Filinvest City’s transformation into a center for innovation, growth, and modern living.
Managing globally recognized brands such as ASICS, Onitsuka Tiger, ABC-MART Grand Stage, Molten, Mikasa, and Bullpadel, SONAK’s relocation signals confidence in the district’s long-term vision and robust infrastructure. The company’s newly opened ASICS store at Festival Mall Alabang also strengthens its connection to the community, highlighting Filinvest City’s reputation as both a business and lifestyle destination.
“Securing this new lot in Filinvest City marks a proud milestone for SONAK,” said Anil Buxani, CEO of SONAK Land Corporation.
“It reflects not only our growth as a company but also our commitment to building a future in a community that shares our values of innovation, active lifestyles, and continuous growth.”
SONAK’s expansion is expected to generate more employment opportunities within Filinvest City’s central business district, supporting local talent and contributing to the city’s dynamic workforce.
Located across Spectrum Linear Park, Central Park, and the iconic Filinvest City landmark “The Tree,” SONAK’s headquarters situates the company at the heart of the city’s economic core. The location’s pedestrian-friendly walkways, landscaped avenues, and recreational spaces foster an environment that promotes both productivity and well-being — key aspects of Filinvest City’s live-work-play philosophy.
“Welcoming SONAK Group highlights our commitment to creating a central business district where progress and well-being go hand in hand,” said Don Ubaldo, Head of Filinvest Townships.
“Their presence adds vibrancy and innovation to our community, showcasing Filinvest City as a destination where companies grow while embracing a balanced and fulfilled lifestyle.”
This development adds credibility to Filinvest City’s status as a thriving central business district (CBD) in South Metro Manila. A few months ago, telecommunication giant PLDT confirmed it is moving its headquarters into Filinvest City.
Let me end this post by asking you readers: What is your reaction to this recent development? Do you think more corporations could be influenced by SONAK Group’s milestone to expand and establish their presence in Filinvest City in the near future? Do you think the growing number of companies moving into Filinvest City will be beneficial to the nearby apartments and condominiums which have vacant units?
You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.
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Author Carlo Carrasco 