In what is clearly another effort to emphasize tourism in the Philippines and encourage stakeholders to be more active, the national government announced the revival of the Philippine Tourism Awards (PTA) which will recognize achievements and achievers in tourism, according to a Philippine News Agency (PNA) news article.
To put things in perspective, posted below is an excerpt from the PNA news report. Some parts in boldface…
The national government is set to recognize the country’s outstanding travel stakeholders through the revival of the Philippine Tourism Awards (PTA) this year.
The Department of Tourism (DOT) launched the 2024 PTA, which is envisioned to become the “highest and most prestigious citation” in the Philippine tourism sector.
Tourism Secretary Frasco said the PTA will recognize hotels, resorts, destinations, local government units, tourism front-liners, homestays, MICE (meetings, incentives, conferences and exhibitions) venues, and other tourism stakeholders who continue to promote sustainable travel and the Filipino brand of service excellence, among others.
“It is important for us to give these awards and recognition because it encourages the continuous increase in quality of tourism services. It fosters excellence in ensuring the services to our tourists as well as encourages healthy competition among our destinations,” she said in an interview during the PTA launch at the Philippine International Convention Center in Pasay on Friday.
The inaugural PTA will have two major categories this year: the Philippine Tourism Pillar Awards and the Philippine Tourism Industry Awards.
The Philippine Tourism Pillars Awards will be accorded to pioneers and institutions who have made noteworthy contributions to the rise of tourism in the country.
Meanwhile, the Philippine Tourism Industry Awards will be a periodic national recognition program for both the private and public sectors involved in the development and promotion of Philippine tourism.
The application details for both recognitions may be accessed at https://beta.tourism.gov.ph/philippine-tourism-awards-3/.
Application for the Tourism Pillars Awards is until March 8 while submission for the Tourism Industry Awards will be accepted until March 30.
Application is free of charge, the DOT said.
Let me end this piece by asking you readers: What is your reaction to this recent development? Do you think the tourism industry of the Philippines has more than enough participants and tourism-oriented activities to justify the holding of the PTA? If you are managing a tourism-related business, how important are awards for you?
You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.
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