The new normal for bread from the local bakeries?

Have you been paying more for pandesal at your local bakery? In my experience, I love the pandesal of Mang Pandesal located along Tropical Avenue, BF International in Las Piñas City.  When I first visited them in 2019, they sold pieces of pandesal at P2 each. That is no longer the case anymore. Two days ago, I visited Mang Pandesal ang bought 20 pieces of pandesal at P2.50 each. That’s a total of P50.

Do the math, P2.50 is a notable increase of 25% over the previous price of P2 per pandesal which lasted for years at Mang Pandesal. While I still will buy pandesal from Mang Pandesal (note: they’re still the best in the BF Homes community), I am more conscious about how many pieces to buy each time I visit them.

Even as our country continues to struggle to recover from the COVID-19 crisis socially and economically, we have no choice but to face the new normal of bread from the local bakeries…a new normal of higher prices and/or smaller sizes of bread. There are both internal and external economic forces that have been affecting the many local bakeries around the Philippines. High fuel prices are just the tip of the iceberg, literally.

To put things in perspective, posted below is an excerpt from a recent Manila Bulletin article. Some parts in boldface…

Expect local bread to get smaller but become more expensive at the same time.

Albay 2nd district Rep. Joey Salceda made this rather depressing prediction as wheat, eggs, and sugar–all vital ingredients to breadmaking–have all shot up in price.

Salceda even has a clever word for it: “shrinkflation”.

“Bread will probably be the hardest hit by shrinkflation. Wheat prices have increased by 165 percent. At that point, breadmakers will probably both increase prices and shrink sizes,” the economist-solon said in a statement Sunday night, July 17.

Last March, Salceda warned of higher bread prices amid the Russia-Ukraine conflict, which affected the trade of wheat.

Egg prices are also threatening to go out of control. Sugar supply is already problematic, noted the Bicolano.

“What we are likely to see us shrinkflation. Goods getting smaller instead of higher prices,” he noted.

Salceda said that while the government continues to try to control price hikes and resolve supply issues, manufacturers and millers can “fortify their products with vitamins and minerals”.

“Nutrition should be part of Science for Change, which is the DOST’s (Department of Science and Technology) flagship program. This should be one of the most relevant and immediate applications.

“Secretary [Fortunato] dela Pena also asked millers and breadmakers to consider other alternatives and additives to maintain nutritional value without increasing prices or reducing sizes significantly…So, in the meantime, while we solve the structural issues affecting price and supply, we can adapt,” the lawmaker said.

Pieces of pandesal.

Meanwhile, the Malaya Business Insight recently published an article about the struggle of community bakers. Posted below is an excerpt of their article with some parts in boldface…

Community bakers have lost 20 percent of their members due to the twin effects of the pandemic and rising raw material prices.

Princess Lunar, director of the Asosasyon ng Panaderong Pilipino, told the Balitaan sa Maynila yesterday, the fair price of pandesal should be P4 per piece to maintain its quality but bakers continue to sell at P2 to P2.50  but the size has considerably shrank to 18 grams.

Lunar said at P4, pandesal size can be restored to 30 g.

While pandesal is not a regulated commodity, community bakers cannot increase their prices because of competition among themselves as well as with commercial and industrial bakers which have economies of scale.

She said the group plans to come up with variants of pandesal at a much  bigger size  enhanced with more nutritious ingredients from agricultural crops like potato, cassava and other starches. The group plans to sell this at P8 to P10 per piece.

The value-added product can help elevate the stature of the pandesal which Lunar has termed as the “pambansang tinapay.”

She appealed to government to assist the group in conducting trainings to improve further the quality of their breads especially pandesal and ensure its sustainability.

Lunar said prior to the pandemic, about 40 percent of the flour requirements for bread go to community bakers. This has since shrank to 19 percent.

Lunar said from P785 per bag, the price of flour has gone up to P1,000. Since January when the Russia-Ukraine crisis started, the price of flour has gone up by P100 to P150 per bag.

Let me end this piece by asking you readers: Have you been paying more for pandesal at your local bakery? Does each pandesal piece look smaller in terms of size and content in relation to what you paid for? Are you willing to pay P4 per piece of pandesal? Are there any bakeries in your local community that shut down recently? Apart from pandesal, what other types of bread do you buy from your local community bakery?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.


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