Orient Cable has been ordered by the Optic Media Board or OMB (the national government’s arm on regulating the production, use and distribution of recording media) to explain to them why they should not be charged over the piracy of the mega blockbuster film Avengers: Endgame.
According to a report by Philippines News Agency (PNA), a “show-cause order” was served by the regulator to the Dipolog City-based company on May 6. The action was the result of a formal complaint issued by Teatro de Dapitan, a movie house that was authorized to show Avengers: Endgame to paying customers.
Atty. Hywel Vergara of the OMB’s legal division was assisted by police officers when the order was served to Orient Cable. It was reported that the company’s officials were reluctant to receive the order.
“With it is an order for the owners (of Orient Cable) to attend hearings at OMB in Manila on May 7 and 14,” said Vergara, referring to the show-cause directive.
For his part, OMB Chairman Ansel Adriano warned establishments and individuals to respect the intellectual rights of the film industry, especially local productions.
The movie opened around the Philippines on April 24 along with many other countries that same day. There were people who claimed to have seen the illegal airing of Avengers: Endgame on April 25 through Orient Cable. Subsequently Teatro de Dapitan complained to the local police the same day the airing happened.
As of this writing, the management of the cable firm is still silent over the issue.
Whatever questions the OMB has for them, it would be nice for the cable TV operator to answer the following questions:
- Who within Orient Cable had the capability (or connections) of getting a pirated copy of the movie and make adjustments to show it publicly?
- Where did the pirated copy come from?
- What could the company gain from showing Avengers: Endgame in pirated form?
- How is the financial health of Orient Cable and just how many paid subscribers do they have now?
Check out my review of Avengers: Endgame here.