With the next local and national elections set for May 2025, local authorities will have to work harder to preserve election integrity and Philippine democracy itself as more people and even companies are using artificial intelligence (AI) and deepfake technology on their projects. The Commission on Elections (COMELEC) is eyeing a ban on AI and deepfake technology, according to a Philippine News Agency (PNA) news article.
To put things in perspective, posted below is an excerpt from the PNA news article. Some parts in boldface…
The Commission on Elections (Comelec) is looking into prohibiting the use of deepfake technology and artificial Intelligence (AI) during the campaign period for the May 2025 midterm polls.
In an interview Wednesday, Comelec chairman George Garcia said the measure is timely as these technologies might create confusion among voters.
“Maganda mapag-usapan na kung dapat ipagbawal ang paggamit ng AI or deepfakes sa kampanya. Dapat ‘yung makatotohanan na kampanya. Kukumbinsihin ko ang ating Commission en banc na ipagbawal namin sa campaign ang paggamit ng deepfakes at Al sapagkat madami po ang nalilito, misrepresentation, madaming hindi makatotohanan na nangyayari kapag ginagamit po ‘yan (It would be good if we can tackle the ban on the use of AI or deepfakes in election campaign. Campaign should be realistic. I would convince our Commission en bacn to ban the use of deepfakes and AI in election campaign because many are being confused and it can cause misrepresentation. We are veering away from reality if we use these),” he said.
Deepfakes are an advanced form of digital content manipulation through generative AI, where a person in an image or video is swapped with another person’s likeness.
Garcia said personal interactions between poll bets and the electorate is much better than communicating using new techonologies.
“Alam po natin ang (We are aware of) modern technology. Bakit ba hindi? Subalit dapat po, kapag kampanya, ikaw mismo ang nakikita ng sambayanan. Ikaw mismo ang nanliligaw sa kanila. (Why not? But during campaign period, you the candidate should be visible to the people. You should court them personally),” he said.
Garcia, however, said he is open to the ideas of other members of the en banc who would like to allow AI use during campaign.
”Kaya lang sa ating palagay, masyado itong threat sa ating demokrasya, sa tunay na dapat ginagawa kapag halalan at may kampanya (But in my view, this is a big threat to our democracy, to the reality of what should be done during elections and campaign),” he said.
Let me end this piece by asking you readers: What is your reaction to this recent development? Are you concerned that AI and deepfake technology will be abused by people who have cruel intentions to ruin Philippine democracy as we know it? Do you think antagonistic forces like China (which has been in conflict with the Philippines on the sea west of our country) will use AI and deepfake technology to mess with future elections in our country? Are you aware that AI has no soul? Would you vote for candidates who use deepfake technology during the election campaign period?
You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.
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