My Observations: Philippine Government Takes Action Versus Cable TV Company Over Avengers: Endgame Piracy

The national government of the Philippines, through its agency the Optic Media Board which is in charge of regulating the production, use and distribution of recording media, took action against Orient Cable for the illegal showing of Avengers: Endgame.

According to the CNN Philippines report, the Optic Media Board announced on May 2 that it has ordered the cable TV company in Dipolog City, Zamboanga Del Norte to explain why it should not be charged over the alleged acts of piracy. In that particular province, movie house Teatro de Dapitan complained about Orient Cable’s illegal showing of the Marvel Studios film even as it was still playing in cinemas nationwide. Teatro de Dapitan is the lone theater licensed to show the movie to paying customers in the province.

The OMB added that Orient Cable could face administrative and criminal raps for violating Republic Act 9239 (the Optical Media Act of 2003), which carries a penalty of up to six years of imprisonment and a fine of up to ₱1.5 million.

According to Teatro de Dapitan owner Lovely Nice Custodio, Avengers: Endgame was played on channels 10 and 18 on Orient Cable.

As of this writing, Orient Cable still has yet to issue an official reaction to the charges and accusations of piracy.

It would be nice for the cable TV operator to answer the following questions:

  1. Who within Orient Cable had the capability (or connections) of getting a pirated copy of the movie and make adjustments to show it publicly?
  2. Where did the pirated copy come from?
  3. What could the company gain from showing Avengers: Endgame in pirated form?
  4. How is the financial health of Orient Cable and just how many paid subscribers do they have now?

As far as the Philippine government is concerned, piracy is a crime.

Stay tuned for more!

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