Hey everyone! Have you shopped at a Duty Free Philippines yet? Me? I have not been to a Duty Free Philippines outlet or shopping center for quite some time now.
Duty Free Philippines Corporation (DFPC) announced today that it grew 4% in 2019 in terms of year-on-year sales growth. Notably, the achieved growth was a clear improvement over the 2% growth it achieved in 2018.
To put things in perspective, the consolidated sales reached a total of $226 million in 2019 compared with $217 million the previous year.
In relation to the latest statistics, DFPC chief operating officer Vicente Pelagio Angala said the Philippines’ hosting of the Southeast Asian Games (SEA Games) and the opening of Duty Free Luxe have significantly contributed to the upswing.
He said the growing number of tourists visiting the newly-rehabilitated Boracay Island via Kalibo Airport has been beneficial to DFPC sales.
When it comes to the top source markets, 85% came from Filipino tourists, balikbayans (visiting Filipinos who live overseas) and overseas Filipino workers (OFWs).
Confectionery is still the major growth driver, with 31 percent share of the total sales, followed by liquor (21 percent), fragrance and cosmetics (18 percent), and fashion merchandise (10 percent).
The DFPC claimed it has met a number of significant milestones last year, including the opening of “Go Lokal’s” Marahuyo this past November.
“In line with the directive of Department of Tourism (DOT) Secretary Bernadette Romulo-Puyat and in partnership with the Department of Trade and Industry (DTI), we have augmented our product portfolio which now includes more local artisans,” Angala said.
With the agency’s strong commitment to giving top local products a global audience, DFPC was recognized as “Highly Commended CSR Initiative of the Year “at the 2019 Frontier Awards in Cannes, France for supporting The Micro Small & Medium Enterprises (MSMEs).
The DFPC has expanded the list of exclusive brands that it carries which now includes: Gucci Beauty, Armani Beauty, Hogan, and MCM. Last year, it also embarked on the renovation of the Fiestamall and NAIA Terminal 1 Arrival stores.
DFPC is expected to maintain the momentum in 2020 with the opening of Duty Free store at the Hilton Sun Valley Resort inside Clark Freeport Zone by the first quarter of this year.
For everyone’s reference, the DFPC is the country’s sole operator of the duty-and tax-free merchandising system, and a vital component of the DOT as it contributes to the efforts in the development of the country’s tourism infrastructure, programs, and projects through revenue remittances. There are Duty Free Philippines outlets and shopping centers around the Philippines including Parañaque City (Fiestamall shopping center), Cebu province, and Clark International Airport to name a few.
For further learning, posted below is the official FAQ of Duty Free Philippines.
Check out their online store at https://www.dutyfreephilippines.ph/