COVID-19 Crisis: Contact tracing efforts in Muntinlupa City through StaySafe.PH app tightened in response to rising COVID-19 cases

With tighter contact tracing efforts and integration of local COVID-19 data in the StaySafe.PH system, confirmed cases and their close contacts in Muntinlupa cannot falsify their health condition and will be barred entry from local establishments.

The City Epidemiology and Surveillance Unit of Muntinlupa and Management Information System Office have started tagging COVID-19 cases in the StaySafe.PH app allowing establishments to identify confirmed, probable, and suspect cases based from real-time data from the City Health Office.

Since March 9, 2021, the profiles of all individuals under the surveillance of Muntinlupa CHO were identified in the contact tracing system and were adjusted accordingly. Individuals with purple screen corresponds to “Government Declared as CONFIRMED,” orange screen as “Government Declared as PROBABLE,” and red screen as “Government Declared as SUSPECTED.”

Establishments are advised to prohibit entry, isolate immediately, and report to the City Health Office or Barangay Health Emergency Response Team those individuals with non-eligible screens upon scanning of the StaySafe.Ph QR Code. Upon recovery, the profile of individuals with confirmed or probable status will revert to “good condition” with a green screen and will be allowed entry to establishments anew.

The color-based indicators from StaySafe.ph app. (source – Muntinlupa PIO)

Recently, the City Government of Muntinlupa, in partnership with the Department of Health, launched the Staysafe.PH app as the official digital contact tracing system in the city and has implemented a “No QR Code, No Entry Policy” in all commercial establishments, workplaces, churches, and government offices in the city.

Mayor Jaime Fresnedi urged all residents and owners of establishments in the city to use the StaySafe.PH app amid rising COVID-19 cases. He said the adoption of StaySafe.PH in Muntinlupa is in compliance with the national government’s recommendation for a uniformed contact tracing system to prevent further COVID-19 transmission, especially with the detection of the contagious variants in the country.

All residents and visitors who will enter, work, or do business in all indoor or enclosed public and private establishments in Muntinlupa shall be required to download and register at the StaySafe.PH application and secure a unique QR Code which they can store on their phone or print for physical copy. QR Codes for non-smartphone user registrants shall be generated by their respective barangays and shall be distributed to where the registrant resides.

Members of the Muntinlupa City StaySafe.Ph Task Force has conducted regular inspections to ensure compliance of local public and private establishments. As of March 11, 2021, the local Task Force has issued 235 notice of violations to non-compliant establishments.

Violators will be charged with P2,000 penalty and suspension of franchise or business permit until violation has been rectified for first offense, P3,000 for second offense, and suspension or revocation of franchise or business permit including P5,000 for the third offense. In case the offender is a government official or employee, the maximum penalty shall be imposed including the filing of administrative, civil, or criminal action.

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The above information was provided by the City Government of Muntinlupa for the purpose of public information and transparency. Some parts were edited for this website.

For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673

For Shakey’s Philippines, 2021 will be a bounce-back year

It has been almost fifty years since Shakey’s first opened here in the Philippines and went on to become one of the most defining restaurants that families visit for very delicious meals, especially when it comes to pizza. Shakey’s has over 200 stores (both franchised and owned by the company) nationwide according to details posted in the Shakey’s Philippines website. Its strong presence in the Philippines was confirmed in 2015 when Euromonitor published a report showing that Shakey’s is the market leader in the categories of chained pizza full-service restaurants and in chained full-service restaurants. The results for both categories were 26.7% and 57.7% market shares.

Along the way, Shakey’s Philippines has a sibling business called Peri-Peri Charcoal Chicken which has a growing number of outlets. Inside BF Homes subdivision in Parañaque City, the Shakey’s branch along Aguirre Avenue has a Peri-Peri outlet right beside it.

Of course, the COVID-19 pandemic negatively affected businesses and societies in 2020. It was so severe, the Philippine economy shrank by a record 9.5%. As of this writing, a whole lot of people around the nation remain unemployed and more people fell under poverty.

The year 2021, however, will be different as far as Shakey’s Philippines is concerned. The company just announced that they will open fifteen new Shakey’s branches as well as fifteen new Peri-Peri outlets this year. These are parts of their plan to restart a store network expansion strategy that was put on hold last year due to the pandemic. Below is an excerpt from Shakey’s press release published on Philippine News Agency (PNA).

“For Shakey’s, we are looking to further strengthen the brand’s visibility and awareness, especially in underpenetrated second and third-tier cities outside of Metro Manila. For Peri, there are still a number of unserved markets which don’t have access to the brand’s great-tasting products,” Shakey’s president and chief executive officer Vicente Gregorio said.

Last 2020, the company ended with 245 Shakey’s restaurants, three of which were located abroad, and 34 Peri outlets all located in the Philippines.

It also launched a number of new offerings in select outlets including the ability for guests to ‘Park & Dine’, ‘Park & Order’, eat outdoors, and order R&B milk tea -one of the leading milk tea brands in Singapore.

“With evolving consumer habits brought about by the pandemic, our network expansion strategy has likewise adapted to ensure we maximize both our in-store and out-of-store presence. Our new openings this year will cater not only to our guests’ dine-in preference, but also their increasing need for more convenient and flexible out-of-store options,” Gregorio said.

He said Shakey’s will be unveiling a number of so-called ghost kitchens or kitchen extensions “to further strengthen our presence in delivery” at a time when off-premise channels are gaining prominence.

In the last few months, the company has been piloting a ‘31 Minute Delivery, If It’s Late, It’s Free’ guarantee in select areas in Metro Manila.

Gregorio added the company’s planned expansion this year “will come hand in hand with other exciting new business innovations that will maximize our existing asset base.”

“2021 will definitely be an exciting ‘bounce-back’ year,” he said.

As you can see in the above details, Shakey’s Philippines continues to push forward with their business and strategies even during this COVID-19 crisis. This is indeed encouraging not only for the business-minded people but also to Shakey’s many loyal customers as well as other food enthusiasts who love pizza, pasta and other meals served by the company.

In my experience, Shakey’s always serve very delicious fried chicken, mojos and spaghetti.

As Shakey’s president and CEO Gregorio stated, their company is taking steps on keeping up with the changing consumer habits and, more notably, they are making their business accessible to the consumers. In short, Shakey’s Philippines won’t allow itself to be a victim of change but rather be a part of it and keep on feeding the customers. That being said, 2021 is for them a bounce-back year.

Now that you have read this, I’d like to ask when was the last time you eat inside a Shakey’s? Have you ordered food from them lately? What is the first type of food that comes to your mind when you hear their brand?

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Step-by-step MGCQ for the Philippines?

By now, it has been made clear that the Philippines won’t shift to modified general community quarantine (MGCQ) because President Rodrigo Duterte wants vaccination for COVID-19 to happen first. To put it short, health and personal safety are being prioritized although this means more waiting on the part of many people who are still unemployed and struggling without the needed income.

Yesterday, a new report published by Philippine News Agency (PNA) states that Duterte is taking a “step-by-step” approaching to the planned shift to MGCQ for the nation according to Cabinet Secretary Karlo Nograles.

Here is an excerpt from the report…

“For him (Duterte), it’s a step-by-step approach. Itong step muna before we go to the next step (We have to take this step first before we go to the next step), Nograles said in an online press briefing.

Nograles said it was “difficult” for Duterte to turn down the proposed shift to MGCQ.

However, Duterte wants to make sure that people’s health and safety would not be compromised, Nograles said.

“Again, the President and the government recognize the urgency of reopening the economy so we can resume the pre-pandemic upward trajectory and sustained growth of the economy. This, however, should be done side-by-side with measures that will ensure that we do not compromise efforts to contain Covid-19,” he said.

As seen above, the national leadership is aware of the need for economic recovery so that people suffering can be assisted by means economic opportunities. They are balancing economics with health as they are trying to find solutions and decide when to execute solutions. Shifting the whole nation to MGCQ can be done but with caution so that the risk of new infections won’t be too great.

Here is another excerpt…

The government was supposed to start its free vaccination program this month. However, there was a delay in the delivery of Covid-19 vaccines due to indemnification requirements.

Nograles said the IATF-EID would stick to the “month-to-month” assessment even if the government starts its mass immunization drive.

“If we go by the procedure, every end of the month, that is when we discuss ano ‘yung magiging recommendations namin kay Pangulo (what our recommendations to the President would be) for that succeeding month. So siguro (perhaps), in terms of timeline, perhaps that might be the same procedure that we follow,” he said.

The delayed arrival of the COVID-19 vaccines is indeed painful. Of course, people need to realize that while they can be helpful, the vaccines may not be the greatest solution to take during this pandemic. Even if a person gets vaccinated, caution must still be practiced when moving around in public.

More on the issue of shifting the entire nation to MGCQ status, I hope that the Metro Manila mayors as well as their advisers and experts would start researching how local governments and community leaders in other cities and provinces are doing under the declared MGCQ statuses in their respective areas. With Duterte’s refusal to move the nation into MGCQ, Metro Manila leaders have time to do such research.

Going back to Duterte and his cabinet, a new executive order (EO) is being prepared to institutionalize the 2021-2022 National Employment Recovery Strategy (NERS) with the goal of bringing back jobs in the labor market. Here’s an excerpt from the Philippine News Agency report…

In a virtual presser, Cabinet Secretary Karlo Nograles said the NERS was discussed and approved during the 52nd Cabinet meeting presided over by President Rodrigo Duterte at the Malacañan Palace on Monday night.

“Another initiative that was discussed yesterday (Monday) was the 2021-2022 National Employment Recovery Strategy or NERS…An executive order (EO) is now being readied to institutionalize the NERS task force in order to oversee all of these efforts,” he said.

Nograles said the NERS is meant to help create a policy environment that encourages the generation of more employment and entrepreneurship opportunities.

It is also expected to improve the employability and productivity of workers as it provides support to existing and emerging businesses.

“The strategic framework of the NERS is based on the following pillars — stimulating the economy and employment; supporting enterprises, jobs, and income; protecting workers in the workplace, and trusting social dialogue to encourage innovative solutions,” he said.

Watch out for more national developments here.

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CREATE bill to boost Philippine economy by cutting corporate income tax and implementing incentives

Yesterday, Department of Trade and Industry (DTI) Secretary Ramon Lopez announced that the Corporate Recovery and Tax Incentives for Enterprises (CREATE) Act is aimed to reduce the corporate income tax which should lead to creating more jobs as well as attracting investments.

Given the dramatic fall of the Philippine economy as a result of the COVID-19 pandemic, the CREATE bill could be the big solution to boost the economy and pave the way for recovery. For almost a year now, the said pandemic caused a lot of people to lose their jobs and much of their income. A lot of businesses closed down as well.

For your reference, here is a long excerpt of the news release about the said bill published via Philippine News Agency (PNA). Key words are highlighted in bold:

The recent bicameral approval of the game-changing CREATE Act can also provide a big boost to the National Employment Recovery Strategy (NERS) Task Force chaired by the DTI and co-chaired by the Department of Labor and Employment (DOLE) and the Technical Education and Skills Development Authority (TESDA), which was signed last Feb. 5 by several agencies.  

“The landmark tax and incentives reform bill that we expect to be signed by the President is expected to bring in (a) massive inflow of investments that will create more jobs, especially as we focus efforts in the National Employment Recovery during this period of the pandemic and beyond. The passing of CREATE will firm up the tax and incentive reforms that will make the investment climate significantly more attractive than the current tax and incentive regime,” Lopez said in a statement.

He said the bill will certainly encourage more investments with the lowering of the corporate income taxes rate from 30 percent to 20 percent for micro, small and medium enterprises (MSMEs), and 25 percent for large corporations.

“Modernizing the incentives system likewise makes the incentives such as income tax holiday (ITH), special corporate income tax rates (SCIT) or enhanced deductions (ED), available to industries considered strategic, critical or export oriented,” he added.

The Trade chief said the length of incentives, such as four to seven years of ITH plus five or 10 years of SCIT or ED, will depend on the nature of industry, export or domestic oriented, degree of technology and value adding, and geographical location, with additional years outside the Metro Manila and urban centers.

“There is also (a) longer transition period for those currently granted incentives. Thus, incentives are now made more performance-based, focused and timebound,” Lopez said.

CREATE is a bill certified urgent by President Rodrigo Roa Duterte upon the recommendation of the economic team led by Finance Secretary Carlos Dominguez III.

Lopez also thanked the legislators at the Senate and the House of Representatives, with Sen. Pia Cayetano and Rep. Joey Salceda, respectively, as principal authors, for the hard work of the committee members in bringing the CREATE bill to fruition.

“The passing of CREATE will unleash the growth potential of investments by removing uncertainties during the period that the bill was under deliberation,” Lopez said. “Based on our estimate and those from Cong. Joey Salceda, CREATE can bring in over PHP200 billion of new investments that can generate 1.4 (million) to 2 million incremental jobs.”

CREATE will help boost investments in the Philippines, which would support the 2021 target of the Board of Investments (BOI) of PHP1.25-trillion investment approvals.

A report by the United Nations Conference on Trade and Development (UNCTAD) had also estimated that the Philippines bucked the trend in Southeast Asia, and had increased its foreign direct investments (FDIs) during the pandemic by 29 percent last year.

Meanwhile, the NERS 2021-2023 is a medium-term plan anchored on the updated Philippine Development Plan 2017-2022 and ReCharge PH by expanding the Trabaho, Negosyo, Kabuhayan initiative and improving access and security of employment.

The strategy also takes into consideration the changes in the labor market brought about by the pandemic and the fast adoption of Fourth Industrial Revolution (FIRe) technologies.

“NERS shall also consolidate all measures, programs, and institutions that influence the demand and supply of labor, as well as the functioning of labor markets,” Lopez said.

Members of NERS Oversight Committee include the Departments of Transportation (DOTr), Tourism (DOT), Public Works and Highways (DPWH), Science and Technology (DOST), Social Welfare and Development (DSWD), Agriculture (DA), Agrarian Reform (DAR), Interior and Local Government (DILG), Information and Communications Technology (DICT),  Environment and Natural Resources (DENR), Education (DepEd), Commission on Higher Education (CHED), and National Security Council (NSC), as well as the Office of the Cabinet Secretary (OCS), Departments of Finance (DOF) and Budget and Management (DBM), and the National Economic and Development Authority (NEDA).

DOLE Secretary Silvestre Bello III said: “This JMC (joint memorandum circular) will fortify our collective undertaking as a Task Force working to develop a policy environment that encourages the generation of more employment opportunities, improves employability and productivity of workers, and supports existing and emerging businesses.”

Lopez further stressed the importance of continuing with the calibrated and safe reopening of the economy to allow the country to regain the growth momentum that it had before the pandemic. 

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COVID-19 Crisis: Muntinlupa City releases zero-interest loan to local entrepreneurs for their recovery amid pandemic

In an effort to revive the stalled local economy due to the COVID-19 pandemic, the City Government of Muntinlupa provided a zero-interest loan assistance to micro-entrepreneurs and MSMEs dubbed as “Muntipreneurs”.

Mayor Jaime Fresnedi led a turn-over ceremony of loan assistance amounting to P938,000.00 to 51 Tulong Negosyo Batch 122 beneficiaries in Muntinlupa City Hall two days ago. Among the beneficiaries were two local entrepreneurs who received P100,000 each while one member received P75,000. Fresnedi vows to continue the local financing program and hopes to revive the local economy by supporting grassroot players through various programs.

Muntinlupa City Mayor Jaime Fresnedi turns over the local government’s zero-interest loan assistance amounting to P938,000.00 to Tulong Negosyo Batch 122 beneficiaries in Muntinlupa City Hall last January 27. Among the beneficiaries were two local entrepreneurs who received P100,000 each while one member received P75,000. Fresnedi hopes to revive the local economy by supporting grassroot players through various programs. (source – Muntinlupa PIO)

The City Government assists local micro-entrepreneurs through its Tulong Negosyo Program (formerly Dagdag Puhunan). Muntinlupa is the first LGU to introduce the micro-financing program.

Tulong Negosyo caters to MSMEs and provides micro-finance assistance ranging from P2,000 up to P150,000 depending on the business capital ceiling and payment record of beneficiaries. The program aims to provide additional capital for business expansion for aspiring and established business owners in Muntinlupa.

Recently, the loan repayment period was extended by three months for clients with existing loans from March to June 2020 in a bid to help them recover from losses due to the pandemic.

Tulong Negosyo program has three categories namely: Simulang Kapital (SIKAP) Pangkabuhayan with loan application amounting to P2,000 – P5,000, Asenso Loan Program amounting to P6,000 – P75,000, and Maunlad Loan Program amounting to P75,000 – P150,000.

Further, a Savings Program has been incorporated in the loan assistance to teach clients about the importance of economizing and serve as protection to the clients and the program. Entrepreneurial education through trainings and other related interventions are also conducted.

Due to the limitations in face-to-face transactions, the Tulong Negosyo has implemented Online Application services and cashless repayment system through Smart Padala and G-Cash.

To apply, visit Joint Resources Financing Program – JRF Facebook Page or click the following links: New Applications – bit.ly/TulongNegosyoNew, and Renewal – bit.ly/TulongNegosyoRenewal. The Muntinlupa Joint Resources Financing Program is located at 2F Plaza Central, Brgy. Poblacion with contact numbers 8772-3457and (0921) 888 6124.

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The above information was provided by the City Government of Muntinlupa for the purpose of public information and transparency. Some parts were edited for this website.

For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673

Muntinlupa City at Work (December 8, 2020)

26 GRAB RIDERS RECEIVE STIMULUS PACKAGE FROM MUNTI LGU: The City Government of Muntinlupa rolled out the distribution of stimulus packages for Batch 3 and 4 ‘Deliver to Recover’ program beneficiaries. Congressman Ruffy Biazon (center) and Mayor Jaime Fresnedi (right) led the turn-over ceremony of stimulus packages to 26 beneficiaries last December 7 at Muntinlupa City Hall. The local government is assisting displaced workers and public transportation drivers in the city that were affected by the COVID-19 pandemic with their Grab application. A stimulus package amounting to P7,500 which include Grab uniforms, food insulated box, P2,500 worth of e-wallet credit, and P2,500 cash assistance as initial cash revolving fund are also given to qualified applicants. The City Government entered a partnership with Grab Philippines for the registration of 500 city residents. The application process is still ongoing through PESO Muntinlupa Facebook Page or via http://bit.ly/MuntiGrab. (source – Muntinlupa PIO)
ZERO-INTEREST LOAN FOR MICRO ENTREPS IN MUNTINLUPA: Mayor Jaime Fresnedi (center) turns over P1.4 million zero-interest loan assistance to Tulong Negosyo Batch 118 representatives, dubbed as “Muntipreneurs,” last December 2 in a bid to help local businesses recover from the economic disruption brought about by the COVID-19 pandemic. 57 micro entrepreneurs were provided with the loan assistance this month. Tulong Negosyo caters to MSMEs and provides micro finance assistance which ranges from P2,000 up to P150,000 depending on the business capital ceiling and payment record of beneficiaries. Muntinlupa City is the first LGU to introduce the micro-financing program. Fresnedi vows to continue the program and assist Muntipreneurs especially in the time of the COVID-19 pandemic. (source – Muntinlupa PIO)

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Latest City Government of Muntinlupa details sourced from their official media releases. Some parts were edited for this website.

For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to distorted views, NO to reckless publishers, and NO to sinister propaganda when it comes to news and developments. For South Metro Manila-related community developments, engagements, commerce and other relevant updates, visit and join the growing South Metro Manila FB group at https://www.facebook.com/groups/342183059992673

Muntinlupa City launches ‘Deliver to Recover Program’ with Grab Philippines, 500 drivers to receive additional stimulus package

The City Government of Muntinlupa officially launched the ‘Deliver to Recover Program’ with Grab Philippines in a bid to provide livelihood to tricycle drivers and displaced workers in the city affected by the COVID-19 pandemic.

Mayor Jaime Fresnedi led the launching event and turn-over ceremony of grant packages to the first batch of beneficiaries on Friday together with Congressman Ruffy Biazon and Grab Philippines execs Jackson Tan and Jeanine Tadique.

Fresnedi said the City Government entered into a partnership with Grab Philippines for the registration of 500 city residents who have lost their jobs during the community quarantine, including returning OFWs, to Grab Food and Grab Express Delivery service.

(L-R) Grab Acquisition Executive Jackson Tan, Congressman Ruffy Biazon, Deliver to Recover Program beneficiary Jovencio Atienza, Mayor Jaime Fresnedi, and Grab Acquisition Executive Jeanine Tadique. (source – Muntinlupa PIO)

The local exec noted that the city’s economic cluster will also provide a grant package amounting to P7,500 to beneficiaries on top of assistance with their registration to the delivery service company.

“We recognize the challenges faced by Muntinlupa residents whose livelihoods were affected by the lockdown due to the pandemic and we will continue to assist them through various socio-economic projects,” Fresnedi noted.

The first batch of 500 beneficiaries received grant packages which include Grab uniforms, food insulated box, P2,500 worth of e-wallet credit, and P2,500 cash assistance as initial capital.

Muntinlupa City is the only LGU-partner of Grab Philippines in Metro Manila to include a ‘stimulus package’ for its beneficiaries.

Public Employment Service Office – Muntinlupa chief Glenda Aniñon said the registration for the city’s Deliver to Recover Program is still ongoing. Aniñon said city residents aged 21-50 y/o with smartphone and owns a motorcycle or a bicycle can apply to the program.

For more information about the process of application and other requirements, interested applicants may visit PESO Muntinlupa Facebook page or register via https://bit.ly/3d9y4Do.

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Latest City Government of Muntinlupa details sourced from their official media release. Some parts were edited for this website.

For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to distorted views and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, engagements, commerce and updates, visit https://www.facebook.com/groups/342183059992673

COVID-19 Crisis: Muntinlupa City releases zero-interest loan to micro entrepreneurs

The official photo release. (source – Muntinlupa PIO)

Muntinlupa City Mayor Jaime Fresnedi turned over the P1.3 million zero-interest loan assistance to Tulong Negosyo Batch 117 representatives, dubbed as “Muntipreneurs,” last October 6 in a bid to help local businesses recover from the economic disruption brought about by the COVID-19 pandemic.

70 micro entrepreneurs were provided with the loan assistance this month. Tulong Negosyo caters to MSMEs and provides micro finance assistance which ranges from P2,000 up to P150,000 depending on the business capital ceiling and payment record of beneficiaries. Muntinlupa City is the first LGU to introduce the micro-financing program. Fresnedi vows to continue the program and assist Muntipreneurs especially in the time of the COVID-19 pandemic.

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Latest City Government of Muntinlupa details sourced from their official media release. Some parts were edited for this website.

For more South Metro Manila community news and developments, come back here soon. Also say NO to fake newsNO to irresponsible journalism, NO to misinformation, NO to plagiaristsNOT to distorted views and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, engagements, commerce and updates, visit https://www.facebook.com/groups/342183059992673

Virtual Job Fair in Muntinlupa Accomplished

The City Government of Muntinlupa, through the Public Employment Service Office, organized a virtual job fair this past October 2 with over 63 job vacancies offered from Southbend Express Services Inc.

Job application and other processes done via computer.

PESO Muntinlupa chief Glenda Zamora-Aniñon said at least 32 job seekers participated in the virtual job fair. Aniñon noted that the city government will continue to launch digital innovations in local employment services to adapt in the “new normal.” Recently, PESO Muntinlupa introduced an online registration system for applicants and virtual learning sessions for job-seekers in the city.

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Latest City Government of Muntinlupa details sourced from their official media release. Some parts were edited for this website.

For more South Metro Manila community news and developments, come back here soon. Also say NO to fake newsNO to irresponsible journalism, NO to misinformation, NO to plagiaristsNOT to distorted views and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, engagements, commerce and updates, visit https://www.facebook.com/groups/342183059992673

My Observations: Watching Wonder Woman 1984 on VOD streaming will NEVER match the theatrical experience

By now you should be aware that Warner Bros. postponed yet again the release of the much-awaited Wonder Woman 1984 and selected December 25, 2020 (Christmas Day) as the new opening day. This is because of the ongoing pandemic which depressed economies around the world and dragged down the movie theaters. Of course, as I personally observed on social networks, a lot of fans are upset with the daily and there are some of them who expressed that a theatrical release of Wonder Woman 1984 is no longer needed and it should instead be released via video-on-demand streaming services. And then there were a few who did not hide their Leftist, socialist beliefs and even condemned Warner Bros. for corporate greed only because it still insists on showing Wonder Woman 1984 in the cinemas first.

Wow! It’s as if doing business is an evil thing and being a socialist and a hater of business are good things. Talk about being delusional and impulsive as a result of being brainwashed with socialism and anti-capitalism views. The truth of the matter is that socialism sucks and will continue to suck. To understand the business side of things before talking more about Wonder Woman 1984, let’s examine the state of movie theaters.

As of this writing, the movie theater operators are slowly reopening their locations and already they have spent time and money on implementing a variety of measures such as sanitation, constant cleaning, practicing social distancing, requiring moviegoers to wear facemasks and the like. At the same time, seating capacity per screen has been reduced to minimize the risk of viral infection. The reopening of cinemas not only means the resumption of their business but also the retention of the employees they still have.

Even with less than 100% of movie theaters in operation, Warner Bros. took the big risk of releasing their $200 million production Tenet which went on to gross more than $20 million in its first four days in the United States and Canada. Elsewhere, the movie raked in more than $100,000,000 in ticket sales and it has surpassed the $150,000,000 mark globally. The more movie theaters open – including the drive-in locations –  the better it will be for Wonder Woman 1984 and this obviously requires time.

To have the theatrical opening of Wonder Woman 1984 moved all the way to Christmas Day is, in my honest opinion, a sensible move. Like other forms of businesses negatively affected by the pandemic, movie theaters are struggling to reshape themselves (and retain their employees somehow in order to avoid adding them to the unemployed) and get back to business. Movie studios on the other hand are struggling with what to do with their finished productions, especially the ones that cost $200,000,000+ to make (complete with the hard work of the technical crew, the creative team and the talents who worked).

Like anyone else, I love Wonder Woman (she is my favorite of all superheroes) and I also love 2017 Wonder Woman movie which I still replay on Blu-ray. Unlike other fans who lost patience, I myself am willing to wait for the new Wonder Woman movie to open in the local cinemas, especially in the IMAX cinema. I certainly do not agree with the idea that Warner Bros. should just skip all the movie theaters in favor of releasing Wonder Woman 1984 on VOD streaming services, and I have reasons.

Warner Bros. is right to delay Wonder Woman 1984 and keep it scheduled to open in movie theaters first!

Firstly, Wonder Woman 1984 was made with the movie theater viewing experience first and foremost. The creative team led by director Patty Jenkins even used IMAX cameras for some scenes. While the filming of scenes for IMAX is limited in total, it is clear that Wonder Woman 1984 will look and play its very best on the gigantic screen in the IMAX theater! It is also likely that the most spectacular (or the most important) scenes filmed with IMAX captured Gal Gadot as the cinematic Wonder Woman. That being said, the visual splendor and the magnificence of big screen viewing will NEVER be matched on VOD streaming nor on the HDTV at home. I should add that the enhanced visuals that come with scenes being filmed with IMAX cameras can only be seen on the large IMAX screen, and this cannot be achieved on HDTV or on the best smartphones via streaming.

Secondly, releasing Wonder Woman 1984 directly to VOD streaming services is harmful not just to the struggling theater operators and their employees but also the economy itself. I do understand that going outside the home during the pandemic has its risks but the fact remains is that businesses around you have suffered a lot and there is a need for commerce and industry to be revived, and you can help the local and the national economy move forward again. Be mindful that many people who lost their jobs and their income are also suffering, and there is a need for businesses to be supported so that new job opportunities can be made…jobs that the unemployed badly need! Let’s face it, you can enjoy watching movies on the VOD streaming service you subscribed to and binge watch at the comfort of your home all you want but still the best place to watch is in the cinema. I can never forget the very day in 2017 I went to the local IMAX cinema to watch Wonder Woman by buying a premium movie ticket, buying popcorn and a drink, sat comfortably and watched the movie in its full greatness. I paid a lot and got tremendous value in return for the premium cinematic experience with Wonder Woman. Right now, movie theaters are struggling to recover and they badly need you to buy their tickets, snacks and drinks and enjoy the movie. It is also clear that both Warner Bros. and the movie theaters need each other, and Wonder Woman 1984 is too expensive a production to be released only on VOD streaming services.

Thirdly, still on the business side, video-on-demand streaming services are not exactly effective in helping movie producers recover the massive amounts of money spent on producing and marketing their major projects. Wonder Woman 1984 is a more expensive production than its predecessor and it is still the movie theater business model that will help it recover all the negative cost and break even (if not profit). The following are my questions to the loudmouths who ranted that Wonder Woman 1984 should be released directly to VOD streaming services only because of their impatience and other reasons: Do you seriously believe that video-on-demand will help Wonder Woman 1984’s producers and investors recover their money? If you are willing to pay a premium rate for digitally availaing Wonder Woman 1984 at all, how much are you really willing to pay? Do you seriously believe that movie theater operators and their employees should suffer only because you are so self-centered with wanting the new Wonder Woman film only on video-on-demand streaming?

Finally, this one is aimed at those who got indoctrinated with socialism and Leftist beliefs …who do you think you are to condemn Warner Bros. for corporate greed only because the studio is focused on releasing Wonder Woman 1984 first in cinemas? We are Wonder Woman fans here, right? It is the movie studio, its investors and other capitalists who pooled the financial resources together to hire Patty Jenkins, Gal Gadot, Chris Pine, Kristen Wiig, Hans Zimmer and a whole lot of other people to make Wonder Woman 1984! They did that, not your socialist partners nor your socialist idols! The least we fans can do is be thankful to the filmmakers and their capitalism partners for making the movie. As for Warner Bros., we should keep in mind that the pandemic has made it very hard for them to decide when to release the movie we have been waiting for, and for sure their top executives and strategists have struggled in ways that you cannot imagine. You seriously believe that Warner Bros. and the other movie studios did not lose any money from the months-long shutdown of the cinemas during the pandemic? What is your basis for condemning Warner Bros. for corporate greed over Wonder Woman 1984?

Oh, one more thing, do you still go to a coffee shop, availed of their coffee and WiFi and used your branded smartphone to condemn capitalism and promote socialism? Capitalists made the things that you socialists enjoyed, not to mention all the other Wonder Woman-related products like comic books, toys, action figures, clothes, souvenirs, accessories and much more!

That being said, what we Wonder Woman fans can all do right now is wait for Wonder Woman 1984 to open in cinemas this Christmas Day. I believe that the delayed movie itself will turn out great and prove to be worth the long wait…and then prove that the movie theater is still the best place to watch it.

Who knows? Wonder Woman 1984 could spark a strong revival of the movie theater business around the world and we fans can be part of that!

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